Google,

  • Android Pay: ubiquity in advertising

    androidThis year Google replaced Google Wallet with Android Pay. Google Wallet had been around since 2011, however the buzz around Apple’s Pay service has led to a re-branding and a re-strategising.

    This new strategy is looking to bring ‘experience’ into the fold. But this isn’t hardware. There can be no splitting the difference over processing power, screen resolution or camera quality. Android Pay and Apple Pay have similarities beyond their initials. They both use tokenisation security and contactless near-field communication.